What is a good definition of a “landing page”?

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I would like to hear a good definition of a landing page and how to use one.
I simply can’t really get the content of it.

  • Where on the site do you place it? Index, popup, page, etc?
  • What characterized a landing page?
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  1. This is definitely an wiki question.

    landing page, is a single web page that appears in response to
    clicking on a search engine optimized search result or an online
    advertisement.

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