not able to insert term programatically

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I am trying to add terms using code but it’s not added into wordpress. I am using below code to add 

$term = wp_insert_term('Jogger', 'product_style',0);

Every time it return Invalid taxonomy. I have check my db and I don’t found any entry for this. Even I have check with term_exists('Jogger', 'pa_style',0); and it also return 0. Can some have any idea about it.

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I am able to add other terms like 

$term = wp_insert_term('SPORTS', 'product_cat',0);
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1 comment

  1. Use this code in functions.php

            add_action( 'init', 'create_new_taxonomy' );

        function create_new_taxonomy() {
            register_taxonomy(
                'product_style',
                'products',
                array(
                    'label' => __( 'Product Style' ),
                    'rewrite' => array( 'slug' => 'product_style' ),
                    'hierarchical' => true,
                )
            );
        }

    You can’t insert term here because your taxonomy is not registered. So use the above code register it first. Then insert term.