Issue with (not set) fields inside Google Analytics on various reports

One month ago on web site, www.cashflowtallinn.ee I noticed an issue related to Google Analytics, which is representing as large amount (over 80% of our traffic) viewed by Google as (not set).

This is causing different issues, such as:

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  • If we want to see what pages users mostly visit, biggest percentage is (not set)
  • If we want to see default languages, biggest percentage is (not set)
  • If we want to see traffic sources, mostly it’s viewed as Direct traffic, but this is not true, since most of our traffic is Social networks.

I tried to resolve issue:

Any ideas how to handle this (and issues like this one) ?

There is always a possibility to turn of all plugins and switch back to default theme (since it’s WordPress web site), but I would like to test this on live site, and make it work live, so switching off plugins and changing theme is actually not a good idea.

All best,

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