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  1. There’s a filter to add messages there. You can sneak in messages that will than handled like an error message (without being one).

    apply_filters( 'login_message', $message );
    

    Here’s an example of this filter:

    function wpse79920_login_msg( $message )
    {
        return 'Hello User!';
    }
    add_filter( 'login_message', 'wpse79920_login_msg' );