How to import custom data via XML, CSV, etc

We have about 10 years of custom blog-style, databased content that we want to import into a clean install of WordPress. There doesn’t seem to be an importer plugin that works with custom databsed content so has anyone done a direct INSERT into the WordPress tables to achieve this? I can easily create custom INSERT statements for each of our custom rows. Does someone know what tables need to be touched for this or is there an easier or more conventional way to do this? Thanks

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