How leverage browser cache for external resources

I have a WordPress site and a few external request comes from OpenX and those request apparently are slow down my site, I have ran a test at Pagespeed Insights and the overall result was 55 over 100 which I need to fix. One of the common issues running on this site is caching and gzip compression on external resources. My questions regarding this are: It’s possible to enable GZIP compression and browser caching on external resources? How? By external resources I mean a OpenX serving ads from a subdomain under the main domain for ex: main domain (where WordPress is): http://someurl.com, subdomain (where OpenX is): http://openx.someurl.com, any advice around this? Any config I should add to my .htaccess file?

This is the content of the .htaccess:

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# BEGIN WordPress
<IfModule mod_rewrite.c>
    RewriteEngine On
    RewriteBase /
    RewriteRule ^index.php$ - [L]
    RewriteCond %{REQUEST_FILENAME} !-f
    RewriteCond %{REQUEST_FILENAME} !-d
    RewriteRule . /index.php [L]
</IfModule>
# END WordPress

# Gzip Support Compress text, html, javascript, css, xml:
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript
AddType x-font/otf .otf
AddType x-font/ttf .ttf
AddType x-font/eot .eot
AddType x-font/woff .woff
AddType image/x-icon .ico
AddType image/png .png

# BEGIN W3TC Browser Cache
<IfModule mod_mime.c>
    AddType text/css .css
    AddType text/x-component .htc
    AddType application/x-javascript .js
    AddType application/javascript .js2
    AddType text/javascript .js3
    AddType text/x-js .js4
    AddType text/html .html .htm
    AddType text/richtext .rtf .rtx
    AddType image/svg+xml .svg .svgz
    AddType text/plain .txt
    AddType text/xsd .xsd
    AddType text/xsl .xsl
    AddType text/xml .xml
    AddType video/asf .asf .asx .wax .wmv .wmx
    AddType video/avi .avi
    AddType image/bmp .bmp
    AddType application/java .class
    AddType video/divx .divx
    AddType application/msword .doc .docx
    AddType application/vnd.ms-fontobject .eot
    AddType application/x-msdownload .exe
    AddType image/gif .gif
    AddType application/x-gzip .gz .gzip
    AddType image/x-icon .ico
    AddType image/jpeg .jpg .jpeg .jpe
    AddType application/json .json
    AddType application/vnd.ms-access .mdb
    AddType audio/midi .mid .midi
    AddType video/quicktime .mov .qt
    AddType audio/mpeg .mp3 .m4a
    AddType video/mp4 .mp4 .m4v
    AddType video/mpeg .mpeg .mpg .mpe
    AddType application/vnd.ms-project .mpp
    AddType application/x-font-otf .otf
    AddType application/vnd.ms-opentype .otf
    AddType application/vnd.oasis.opendocument.database .odb
    AddType application/vnd.oasis.opendocument.chart .odc
    AddType application/vnd.oasis.opendocument.formula .odf
    AddType application/vnd.oasis.opendocument.graphics .odg
    AddType application/vnd.oasis.opendocument.presentation .odp
    AddType application/vnd.oasis.opendocument.spreadsheet .ods
    AddType application/vnd.oasis.opendocument.text .odt
    AddType audio/ogg .ogg
    AddType application/pdf .pdf
    AddType image/png .png
    AddType application/vnd.ms-powerpoint .pot .pps .ppt .pptx
    AddType audio/x-realaudio .ra .ram
    AddType application/x-shockwave-flash .swf
    AddType application/x-tar .tar
    AddType image/tiff .tif .tiff
    AddType application/x-font-ttf .ttf .ttc
    AddType application/vnd.ms-opentype .ttf .ttc
    AddType audio/wav .wav
    AddType audio/wma .wma
    AddType application/vnd.ms-write .wri
    AddType application/font-woff .woff
    AddType application/vnd.ms-excel .xla .xls .xlsx .xlt .xlw
    AddType application/zip .zip
</IfModule>

<IfModule mod_expires.c>
    ExpiresActive On
    ExpiresByType text/css A31536000
    ExpiresByType text/x-component A31536000
    ExpiresByType application/x-javascript A31536000
    ExpiresByType application/javascript A31536000
    ExpiresByType text/javascript A31536000
    ExpiresByType text/x-js A31536000
    ExpiresByType text/html A3600
    ExpiresByType text/richtext A3600
    ExpiresByType image/svg+xml A3600
    ExpiresByType text/plain A3600
    ExpiresByType text/xsd A3600
    ExpiresByType text/xsl A3600
    ExpiresByType text/xml A3600
    ExpiresByType video/asf A31536000
    ExpiresByType video/avi A31536000
    ExpiresByType image/bmp A31536000
    ExpiresByType application/java A31536000
    ExpiresByType video/divx A31536000
    ExpiresByType application/msword A31536000
    ExpiresByType application/vnd.ms-fontobject A31536000
    ExpiresByType application/x-msdownload A31536000
    ExpiresByType image/gif A31536000
    ExpiresByType application/x-gzip A31536000
    ExpiresByType image/x-icon A31536000
    ExpiresByType image/jpeg A31536000
    ExpiresByType application/json A31536000
    ExpiresByType application/vnd.ms-access A31536000
    ExpiresByType audio/midi A31536000
    ExpiresByType video/quicktime A31536000
    ExpiresByType audio/mpeg A31536000
    ExpiresByType video/mp4 A31536000
    ExpiresByType video/mpeg A31536000
    ExpiresByType application/vnd.ms-project A31536000
    ExpiresByType application/x-font-otf A31536000
    ExpiresByType application/vnd.ms-opentype A31536000
    ExpiresByType application/vnd.oasis.opendocument.database A31536000
    ExpiresByType application/vnd.oasis.opendocument.chart A31536000
    ExpiresByType application/vnd.oasis.opendocument.formula A31536000
    ExpiresByType application/vnd.oasis.opendocument.graphics A31536000
    ExpiresByType application/vnd.oasis.opendocument.presentation A31536000
    ExpiresByType application/vnd.oasis.opendocument.spreadsheet A31536000
    ExpiresByType application/vnd.oasis.opendocument.text A31536000
    ExpiresByType audio/ogg A31536000
    ExpiresByType application/pdf A31536000
    ExpiresByType image/png A31536000
    ExpiresByType application/vnd.ms-powerpoint A31536000
    ExpiresByType audio/x-realaudio A31536000
    ExpiresByType image/svg+xml A31536000
    ExpiresByType application/x-shockwave-flash A31536000
    ExpiresByType application/x-tar A31536000
    ExpiresByType image/tiff A31536000
    ExpiresByType application/x-font-ttf A31536000
    ExpiresByType application/vnd.ms-opentype A31536000
    ExpiresByType audio/wav A31536000
    ExpiresByType audio/wma A31536000
    ExpiresByType application/vnd.ms-write A31536000
    ExpiresByType application/font-woff A31536000
    ExpiresByType application/vnd.ms-excel A31536000
    ExpiresByType application/zip A31536000
</IfModule>

<IfModule mod_deflate.c>
    <IfModule mod_headers.c>
        Header append Vary User-Agent env=!dont-vary
    </IfModule>
        AddOutputFilterByType DEFLATE text/css text/x-component application/x-javascript application/javascript text/javascript text/x-js text/html text/richtext image/svg+xml text/plain text/xsd text/xsl text/xml image/x-icon application/json
    <IfModule mod_mime.c>
        # DEFLATE by extension
        AddOutputFilter DEFLATE js css htm html xml
    </IfModule>
</IfModule>

<FilesMatch ".(css|htc|less|js|js2|js3|js4|CSS|HTC|LESS|JS|JS2|JS3|JS4)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
    </IfModule>
</FilesMatch>

<FilesMatch ".(html|htm|rtf|rtx|svg|svgz|txt|xsd|xsl|xml|HTML|HTM|RTF|RTX|SVG|SVGZ|TXT|XSD|XSL|XML)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
    </IfModule>
</FilesMatch>

<FilesMatch ".(asf|asx|wax|wmv|wmx|avi|bmp|class|divx|doc|docx|eot|exe|gif|gz|gzip|ico|jpg|jpeg|jpe|json|mdb|mid|midi|mov|qt|mp3|m4a|mp4|m4v|mpeg|mpg|mpe|mpp|otf|odb|odc|odf|odg|odp|ods|odt|ogg|pdf|png|pot|pps|ppt|pptx|ra|ram|svg|svgz|swf|tar|tif|tiff|ttf|ttc|wav|wma|wri|woff|xla|xls|xlsx|xlt|xlw|zip|ASF|ASX|WAX|WMV|WMX|AVI|BMP|CLASS|DIVX|DOC|DOCX|EOT|EXE|GIF|GZ|GZIP|ICO|JPG|JPEG|JPE|JSON|MDB|MID|MIDI|MOV|QT|MP3|M4A|MP4|M4V|MPEG|MPG|MPE|MPP|OTF|ODB|ODC|ODF|ODG|ODP|ODS|ODT|OGG|PDF|PNG|POT|PPS|PPT|PPTX|RA|RAM|SVG|SVGZ|SWF|TAR|TIF|TIFF|TTF|TTC|WAV|WMA|WRI|WOFF|XLA|XLS|XLSX|XLT|XLW|ZIP)$">
    <IfModule mod_headers.c>
        Header set Pragma "public"
        Header append Cache-Control "public"
    </IfModule>
</FilesMatch>
# END W3TC Browser Cache

# START PageSpeed
<IfModule pagespeed_module>
   ModPagespeed off

   ModPagespeedEnableFilters rewrite_images,inline_images,recompress_images,convert_jpeg_to_progressive,recompress_jpeg,recompress_png,strip_image_meta_data,resize_images
   ModPagespeedEnableFilters rewrite_javascript,rewrite_css,make_google_analytics_async,remove_comments,collapse_whitespace

   #ModPagespeedUseExperimentalJsMinifier on
</IfModule>
# END PageSpeed

Note: if any will run the pagespeed test this is the URL of the site I’m trying to fix

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1 comment

  1. Are you sure you want to cache ads? They may not change on schedule or rotate if cached. Check the OpenX docs. You can Gzip them by using the same directives in the root .htaccess file. But I doubt you want to cache them.

    You have much more serious issues with site speed than ads: your site has a ridiculous number of images and your theme is very heavy with scripts, and you’re on a slow host.