Customise search page depending on result

Is it possible in wordpress to customise the search page to show certain information depending on the result?

For example I run a motorsport site and if I searched for Jenson Button it would return a page with all the posts mentioning Jenson Button ( http://www.thecheckeredflag.co.uk/?s=Jenson+Button ).

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Is it possible to customise this page to show a div at the top with relevant links about that Jenson Button or whatever driver/search term the user is looking for?

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