How do I fix unexpected redirection of visitors after enabling multisite on WP3?

After enabling SuperAdmin and multisite functionality in WP3 many users are getting redirected to a sign-up url. I do not have account sign-up enabled, how do I turn this off? It seems to happen when any invalid subdomain is used including my-domain.com instead of www.my-domain.com.

How do I fix?

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  1. I am answering my own question so others can find it in the future.

    defining NOBLOGREDIRECT in wp-config.php to point to the url of your choice will correct this problem.

    Sample:

    define('NOBLOGREDIRECT', 'http://www.my-domain.com');