When it comes to thirst for information, online media are hungrier, as indicated in an ongoing report issued for the current month by network security organization Clario Tech.
A survey of nearly 50 of the world’s biggest brands found that Facebook collects more than 70% of all the information it can legitimately collect about someone using their administration.
Other online media brands have also gathered a ton of information about their customers. Instagram, which is owned by Facebook, gathers roughly 59% of the information accessible to it, while Tinder absorbs almost 56% and Grindr almost 53%.
“Ads are how Facebook makes most of its money – around [US]$ 16.6 billion to be exact, based on their 2018 reports – so the more they think about you, the more they can sell, ”Clario content manager Mary Atamaniuk said in a blog post for the organization. .
“Just like the standard thing, for example, your name, region, email address, and date of birth, they also collect a bunch of things that you probably won’t know you’ve parted with,” he said. -she adds.
In fact, of the 32 individual data elements recognized as collectable by Clario, only seven are not obtained by Facebook – height, weight, original mother’s last name, finer points of financial balance, salary, country of birth, sensitivities / bigotry and well-being, and lifestyle data.
Since its inception, Facebook has split from Google by offering people-based promotion – unusually defined profiles of individuals and portions of the crowd to focus on, said Greg Sterling, vice president of market experiences at Uberall, a producer of area presentation arrangements located in Berlin. , Germany.
“It put them in a tough spot with protection advocates because of the way stage hosts were roughed up by the third gatherings,” he told TechNewsWorld.
One explanation that web media stages collect so much information is that clients allow the collection of a ton of information, looked at Liz Miller, vice president and senior reviewer at Constellation Research.
“Everything about where they are, what they do, what they like, what they dislike, feelings and temperament on the second, the intricacies of gadgets – these are all information that customers give up on the organization, ”she told TechNewsWorld.
“Web media associations have worked wonderfully to discover this information, combine it and organize it in a way that not exclusively can be used without anyone else, but can be sold as an aid to publicists or to internal groups to expand their activities. ”
Not all web media are information hungry. The Clario survey demonstrated two famous milestones, TikTok (14.71%) and WhatsApp (11.76%), at the bottom of the information capture summary. Amusingly, TikTok’s US presence has been compromised by the Trump administration for the Chinese organization’s collection of information on Americans.
Safety by design
The report also noticed that the retail area, at the end of the day, gathered less information about its customers than the different areas.
“Despite being the largest online retailer on the planet (and spent around $ 11 billion on advertising in 2019), Amazon only gathers a small amount of information compared to different organizations, 23.53% Said Atamaniuk.
“Beyond the remarkable elements, such as your name, your e-mail address, your personal residence and the banking subtleties, it does not gather anything other than what it needs to maintain its activity”, he said. she noted.
“What Amazon has deliberately decided to do is distinguish between quality information that directly triggers the type of communication that moves their business needle, unlike other people who collect bytes of quantity information. that can sometimes be significant, ”Miller added.
The way Amazon handles the assortment of information has all the hallmarks of being in tune with growing mindsets towards data.
“One of the fundamental standards of information protection today is to collect such thin varying data and store it for a significant minimum period of time,” said James E. Lee, work manager at the Flight Resource Center. identity in San Diego.
“This is one of the fundamental standards of the European way of managing security, often described as ‘protection by plan’,” he told TechNewsWorld. “Not long ago the United States was genuinely scrutinized because of state security laws, but we still have a long way to go before organizations effectively repeat this directive.
How the data collected is used
Different retailers with poor ratings for sucking up information included IKEA (23.53%), Nike (26.47%) and Depop (26.47%). All outlets store names, emails, and locations, as well as banking niceties to simplify online shopping. Likewise, Nike and Depop are accumulating height and weight information to help them focus on their customers with more suitable clothing.
Retailers have another reason for the information they collect than web media stages, which is why they may need to collect less. “They use it to make better articles and better present their articles,” observed Rob Enderle, president and chief examiner of the Enderle Group in Bend, Ore.
“They burn the information they collect themselves. They don’t sell it, ”he told TechNewsWorld. “The explanation they don’t sell is that they don’t need a competitor to buy the information and use it against them. Sharing information is an abomination to their functioning. “
Atamaniuk noted that given the abundance of information shared with organizations, it would not be surprising to see a few things uncovered about buyers that would preferably be hidden.
“Nevertheless, due to [General Data Protection Regulation]… What organizations can really do with your information is very limited, ”she composed. “In the past, by introducing yourself and using your information to manage their site, the business couldn’t do much more.”